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Editorial production
Our in-house team writes, designs and publishes every placement in the Nordiska Galleriet voice.
Nordiska Galleriet 1912 · Brand partnerships
Brand partnerships
A limited number of placements across our website, newsletter and social channels, created by our editorial team. Select a week and submit your campaign request.
The audience we share with our partners
- 800 000+
- sessions / month
- 22+
- markets
- 235 000+
- newsletter subscribers
- 175 000+
- instagram followers
Monthly reach across Sweden, Norway, Denmark, Finland and the rest of Europe. Monthly average by market, last twelve months: 410 000 sweden · 172 000 norway · 43 000 denmark · 22 000 finland · 90 000 europe
Why now
Twelve months of testing
Over the past twelve months, we have tested and measured a wide range of formats — from print and out-of-home to Meta, on-site placements and newsletters.
The clearest results come from combining placements across our website, newsletter and Instagram within the same week. We are now offering this format to a limited number of partners, with results measured over the following eight weeks.
The placements
Where your brand appears
Every campaign is created in the Nordiska Galleriet editorial voice. Below are examples from our website, newsletter and social channels.
01 · On the site
800 000+ sessions / month
Homepage hero, category highlight, product carousel and featured brand in the menu — all in one week.
02 · In the newsletter
235 000+ subscribers
A dedicated send, a content block inside an editorial letter, or a product carousel.
03 · In social
175 000+ followers
An editorial post, or a post and a reel, produced with your material and our voice.
Why market with us
For design brands
We create editorial brand features for an audience with a strong interest in design.
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Coordinated reach
One booking combines homepage visibility, newsletter presence and social content within the same week, across 22 markets.
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Measured results
Each campaign concludes with a report on what was published and the results. Our USM Edition campaign was followed by a 210% increase in total sales.
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Since 1912
Nordiska Galleriet has been curating the finest Scandinavian and international design for over a century.
Three packages
Three levels of visibility
Each package runs for one week and combines placements across our website, newsletter and social channels.
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Annual add-on
Elevated Brand page
A dedicated page for your brand on nordiskagalleriet.com, written and designed by our editorial team. The page remains live for twelve months and is linked from every campaign placement.
€ 5 000 / year
Subscription, excl. VAT. Booked separately from the weekly packages.
Register your interest
- —An editorial brand story, written in our voice
- —Full-width imagery and film from your own material
- —Designer and collection presentation with direct purchase
- —Named placement in the brands menu, all year
- —Linked from every campaign week you book
- —One content refresh per year
Example
This is what an Elevated brand page looks like — here shown with NOGA's own page. Your brand story, imagery and products, presented in the Nordiska Galleriet editorial voice.
Vidar
Traditional craftsmanship meets a contemporary design language.
Orchestra Chair by Sven Markelius
Designed in 1931 by architect Sven Markelius, now launched exclusively by Nordiska Galleriet (NOGA).
NOGA Exclusives
Discover furniture created in a unique design in collaboration with some of our best-selling brands.
Willo Perron for NOGA: A Modular Vision
The acclaimed designer and creator Willo Perron has created his first collection for Nordiska Galleriet (NOGA).
By invitation
Interior & Architecture Dinner
An evening hosted by Nordiska Galleriet for more than 50 of the Nordic region's leading interior designers and architects. Two partner positions are available for each dinner.
Register your interest
Co-sponsor
€ 25 000
Shared host position: your brand present in the room, in the material and in the follow-up.
Main sponsor
€ 50 000
Sole headline position: the evening is built around your brand, from the table to the communication around it.
From a previous dinner
How it works
From request to published campaign
01
Choose
Pick a week and package that matches your campaign and markets.
02
Request
Submit your details. The slot is held pending our confirmation.
03
Produce
Send assets and we produce the placements in our editorial style.
04
Go live
Published in the booked week, followed by a simple campaign summary.
Proven cases
Three partner campaigns, one week each
Sales growth is measured by channel over the eight weeks following each campaign.
Case 01 · The Presence package
+131 %
total
Measured over the eight weeks after the campaign.
Three placements in one week: a category highlight in the main menu, products in the featured row on the homepage and an editorial content block in the newsletter.
- +47 %
- e-commerce
- +171 %
- retail
- +129 %
- interior
Category highlight
Image and caption inside the main menu for the booked period.
Product carousel
Products in the featured row on the homepage, with direct purchase.
Content block
One image and copy block inside a regular editorial send.
Case 02 · The Feature package
+353 %
total
Measured over the eight weeks after the campaign.
Four placements in one week: homepage hero in position two, a product carousel, a newsletter block with carousel and an editorial Instagram post.
- +327 %
- e-commerce
- +387 %
- retail
- +150 %
- interior
Homepage hero
Position two on the first screen, seen by every visitor.
Newsletter
A content block and a product carousel in an editorial send.
One editorial post produced with the brand's material.
Case 03 · The Edition package
+210 %
total
Measured over the eight weeks after the campaign.
Four placements in one week: homepage hero in position one, a dedicated newsletter to the full base, an editorial Instagram post and reel, and a named place in the brands menu.
- +177 %
- e-commerce
- +227 %
- retail
- +366 %
- interior
Homepage hero
USM Haller in position one, with a product carousel directly beneath it.
Dedicated send
A whole newsletter on the modular system, sent to the full base.
An editorial post and carousel, linked to the collection.
Availability
A limited number of weeks, opened gradually
We release weeks in waves so each campaign gets the attention it needs. Choose the week that fits your launch and send a request — we confirm each one ourselves.
Questions?
Talk to us before you book
Our team reviews every request within one business day. Once approved, your campaign is locked in and we begin production.